Event Planning Blog

5 Trends in the Toronto Corporate Events Industry [2023]

Andriana A April 5, 2023

As an entrepreneur, planning corporate events in the Toronto region can be overwhelming. With so many different trends to keep up with and consider, it can seem like a full-time job just researching the best fit for your needs! That’s why we’ve compiled this list of 5 key trends that are dominating the events industry here in Toronto in 2023. From hybrid events merging digital platforms with physical locations to sustainability becoming increasingly important, these perspective-altering developments mean that standing out from the competition has definitely been raised to a whole new level. Keep reading for our top insider tips on ensuring success at your next big event! Exploring the Hybrid Events Trend – How It Can Help Your Company What was once a trend in 2021, hybrid events have become a must-have for 2023 corporate events. For companies, this is an exciting and beneficial marketing opportunity to reach a larger audience. The key to making the most of these experiences is to create energized activity hybrids dedicated to both online and in-person attendees. Not only will this type of event enable you to reach more people but it also supports cost efficiencies with less travel costs and venues fees.

Blog | Planning Your Corporate Kick-off Meeting

Professional & Polished: Planning Your Corporate Kick-Off Meeting

Andriana A March 10, 2022

Over the past two years, business meetings have evolved to accommodate the challenges of the COVID pandemic by moving online and into our homes. However, with restrictions finally lifting, it’s now time to plan a corporate kick-off meeting to collaborate and celebrate face-to-face with colleagues and stakeholders. Pink Media is primed and ready to organize your upcoming kick-off meeting. We know that your team is excited to begin new projects and meet financial goals; leave the corporate meeting planning to the professionals while you consider the important aspects of kicking off your fiscal year. What is the purpose of a corporate kick-off meeting? A corporate kick-off meeting marks the start of a new project where staff and stakeholders meet to discuss objectives, responsibilities, and goals. And particularly for 2022, this is an excellent opportunity to bring your colleagues together for some team-building and much-needed face time. Aside from the social aspect, a well-planned corporate kick-off meeting is essential in getting everyone on the same page with project objectives and targets. In fact, a 2019 report noted that 44% percent of employees felt that poorly organized meetings result in a lack of productivity, and 43% felt that “unclear actions lead to confusion.”

Why Do Engaged Couples Fight?

Andriana A March 11, 2021

Furious Fiancés: Why Engaged Couples Fight (and Five Tips To Avoid It!) Your partner finally popped the question, and you accept, thrilled to spend the rest of your life together. You spend a week encased in a bubble of premarital bliss until suddenly your sea of love becomes a rocky road. Your partner becomes scrappy, and you retaliate of course. You ask yourself, ‘how did we get here?’ A marriage proposal is supposed to be one of the happiest moments of your life. So why do engaged couples fight? While this may come as a shock, it’s quite natural to go from engaged to enraged. Scarier still, as many as 20% of engaged couples break up, ending their relationship altogether. But before you go breaking things off, consider these five tips on how to avoid fighting with your fiancé. One things for sure. Planning weddings is super stressful and it takes an army of effort to navigate the emotional and the logistical chaos. With all of the stress around planning a future together, it’s no wonder why engaged couples fight. You want an elegant banquet wedding, your partner longs for a rustic barn theme. Your mom was clear about including all 12

Will Live Music and Concerts Return in 2021?

Andriana A February 13, 2021

Crank Up the Tunes and Keep Summer Dreams Alive! As a new year introduced itself at the stroke of midnight, many of us were filled with hope. Suddenly, our minds came alive with fantasies of a brighter year that included possibilities of seeing friends and family, hugging our loved ones, and the return of in-person events. And as your mind fast-forwarded to summer 2021, you probably thought to yourself, ‘when will live music return?’ 2020 brought the cancellation of all live, in-person gatherings, including concerts and sporting events. Disheartened, we continued to dream of a future full of live festivals and events. Luckily, there have been many exciting advancements, particularly in music, restoring our hope that, yes, live music and concerts will return to our lives. But how is the world preparing for this homecoming? Check out how some of these recent developments just may restore our hope! The Luxembourg Live Music Experiment In February 2021, The Because Music Matters series in Luxembourg is rolling out 5 new test concerts, including strict COVID measures, such as social distancing and mandatory masks. Organized by the Arena Resilience Alliance (ARA), this groundbreaking experiment will limit live concerts to 100 people, which will include COVID

Maid of Honor or Honorable Maid?

Andriana A December 28, 2020

Your best friend is getting married, and the inevitable happens; she asks you to be her Maid Of Honor. With excitement, you graciously accept; you can’t wait to see your girl in a gorgeous gown, beaming with bliss as she begins a new chapter with the partner of her dreams. Not to mention, you love a fun reception, and this is going to be a Pink Media Premium Wedding! For Maids of Honor and bridesmaids, this is probably the initial mindset. You look forward to helping your bride-to-be pick out the perfect dress, planning the bridal shower, booking accommodations, rallying the bridal party troupes, and covering specific expenses. This is your big moment to shine as the ultimate BFF, and you’re ready to embrace your responsibilities. That is, until things start to go sideways, and your best friend becomes a bossy meanie. What do you do when your bridal role becomes a burden? We recommend these 5 Tips & Considerations that are made to honor (and save!) your friendship. Remember Why You Were Asked: Your bestie asked you to be her Maid Of Honor and damn right; it’s a privilege. Not only does the bride-to-be want you in attendance, she trusts you to be

Wear Pants, Tabarnakkk!

Andriana A November 30, 2020

Seeing your faces live is awesome, people. Virtual meetings have granted opportunities to stay connected in all the best ways, for sure. BUT, being witness to your old flannel PJs or funky boxer briefs (tho comical at times!) has NOT been cool. Somewhere in this new normal, we gave ourselves permission to get sloppy and the madness has to stop. We are professionals, are we not?! Whether you are an event attendee or industry professional, choosing the right outfit for an important occasion has always been something to consider. And even with our ‘new normal’ of online events replacing onsite affairs, clothing decisions are still important. So put your damn pants on! Attending a conference or virtual party from home has its perks. You can enjoy the comforts of home without needing to arrange transportation or a babysitter. But how you present yourself is still important and no, that doesn’t mean sporting a clean pair of pajamas. It shouldn’t matter if no one can see your bottom half; putting effort into your outfit signals that you actually care about yourself. So do yourself a favor and indulge in some self-care, one leg at a time. When you look good, you

4 Ways to Boost Virtuals

Andriana A October 31, 2020

When it comes to Event Production, a good theme can have a significant impact. Exciting concepts pique the interest of attendees and sponsors and set the tone of your occasion. But as the industry moves from onsite to online, how do traditional themes fare in the virtual world?

Audio Visual Fails Ruin Events

Andriana A September 22, 2020

Ivory-colored tablecloths, shiny silverware with a hint of dazzling sparkle, golden-ribboned chairs, and banquet décor you could only imagine seeing at your rich friend’s wedding… It was a going to be a huge charity event. One of our very first non-profit fundraising galas! As established corporate event planners, it was a big step in diversifying our portfolio and expanding our expertise to non-profit organizations. We were excited to help produce a fantastic cause awareness video with a $5000 budget! We couldn’t wait to show all of our 400 guests the dedication we put into this production. There would be high-profile attendees, corporate sponsorship executives, and the fundraising generosity in the room depended on this critical video reveal. We were nervous. Being out of town, we couldn’t hire our usual audio-visual experts. Nonprofit charity organizations prefer local partnerships with vendors as a kind extension of community support. We knew it would be the most critical piece of the night so we prepared it in every format imaginable…MP4, MOV, AVI, you name it, we made it and kept backups. We tested audio-visual and lighting services with our technician repeatedly. Synched and resynched the presentation script until sound and screen testing was flawless

Get $40k to Fund Your Wedding.

Andriana A August 17, 2020

It is your big day! You’ve probably nursed the idea of a perfect wedding from childhood, and to no small extent, some details and luxury from your childhood idea of a perfect wedding may be way out of your financial ability. Even if you will have to do without big castles and the entire town at your wedding, funding an average wedding is worth thinking about. An average wedding in Canada costs somewhere between $30k to $35k, excluding the honeymoon. Studies show that more than 79% of Canadian newlyweds include the cost of a decent honeymoon into their wedding budget, so together, we can be looking at expenses close to $40k. The responsibility of financing a wedding falls on you. While others may offer assistance, the better part of the bill has to be paid by the couple. The options available to most couples looking to finance their wedding is either with money saved up or through a loan. Saving up for your wedding is excellent, but most times isn’t practical given that the decision to get married at times comes within a short time, at least not long enough to save up $40k. Little wonder why many are turning

Fundraising Reimagined.

Andriana A July 29, 2020

The year 2020 started with a bit of uncertainty. The coronavirus being relatively new didn’t seem so much of a threat and so, it wasn’t a factor that was included in projections or budgets. Things sadly took a different turn and the effect of the pandemic can be clearly seen in many industries especially in events and planning. Imagine Canada, a trusted resource hub for the charitable sector in our country, notes “charities face billions in lost revenue, drastic service disruption to essential community services and massive layoffs… the sector is projected to lose $15.6 billion in revenue and about 194,000 employees.” (Read full report here). Major events and fundraisers have either been cancelled or postponed. It may feel like a defeat but does it really have to be? For many non-profit organizations such as food banks, health care and other agencies that help cushion the effect of job loss, there is a growing need for more funds during this crisis. There is legitimate concern for non-profit organizations that are not exactly in the frontline but serve a purpose and still need to operate as an essential service in our communities. There is no need to stop your fundraising efforts.

Event Planner Blog | Event Planning Toronto

The Big Reopen.

Andriana A June 23, 2020

There will come a day when I will have friends over, we will have fruity drinks, scrumptilicious takeout, bust out games, jump in the pool- and a fancy-ass cake for my birthday! I will own that, and I will eat the cake and maybe eat yours too. I will squishy-hug my friends, squeal in glee like a child and there will be no such thing as social distancing. Life will return to a new normal and all this will be distant memory. That day is not far away. The big reopen countdown has begun. Right now, we have a pandemic ruling our lives. More like, it has taken over our lives, and there is nothing we can do about it. All of us who had events: birthdays, graduations, weddings, fundraisers, conferences, or gatherings of any sort this year, we are super bummed-out. Our anxiety is pushing boundaries and we seem to be hanging on by our last nerve. It is all coming back, don’t you stress. The world will turn around and punch this pandemic in the face. Until then, we do not have to put our lives on hold, let alone events. We have options my friends and we’re

Finding Sparkle

Andriana A January 3, 2020

The forecast called for freezing rain. It was a cold January that year. One of the coldest I can remember. I stood in the massive entrance of the Governor’s Room at Liberty Grand shivering, not sure at the time if it was the cold draft blowing inside from guests arriving one after the other or just nerves that overwhelmed me. As I look back now, I recognize it was the moment itself. I did it. The smiles, the buzz of happy banter, the awe on faces and more importantly, the gasps on their lips when the pretty red-head unfurled and dropped over the dance floor in shocking delight and surprise. WOW factor achieved. I has happy. Rewind to September. The client, a world-class publisher, whom I had the pleasure of working with on various events in past, was celebrating 60 years in the industry and wanted to mark this occasion in gratitude for its employees. This was no author dinner or book launch. This event was more important. It was to celebrate its people and their hard work and commitment to excellence over their 60 years. Just a fancy dinner, some music to dance, awards ceremony… they said. We don’t

The Pink Diaries Blog

5 Trends in the Toronto Corporate Events Industry [2023]

Professional & Polished: Planning Your Corporate Kick-Off Meeting

Why Do Engaged Couples Fight?

Will Live Music and Concerts Return in 2021?

Maid of Honor or Honorable Maid?

Wear Pants, Tabarnakkk!

4 Ways to Boost Virtuals

Audio Visual Fails Ruin Events

Get $40k to Fund Your Wedding.

Fundraising Reimagined.

The Big Reopen.

Finding Sparkle

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TOP POSTS

5 Trends in the Toronto Corporate Events Industry [2023]

Professional & Polished: Planning Your Corporate Kick-Off Meeting

Why Do Engaged Couples Fight?

Will Live Music and Concerts Return in 2021?

Maid of Honor or Honorable Maid?

Wear Pants, Tabarnakkk!

4 Ways to Boost Virtuals

Audio Visual Fails Ruin Events

Get $40k to Fund Your Wedding.

Fundraising Reimagined.

The Big Reopen.

Finding Sparkle

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