The year 2020 started with a bit of uncertainty. The coronavirus being relatively new didn’t seem so much of a threat and so, it wasn’t a factor that was included in projections or budgets. Things sadly took a different turn and the effect of the pandemic can be clearly seen in many industries especially in events and planning. Imagine Canada, a trusted resource hub for the charitable sector in our country, notes “charities face billions in lost revenue, drastic service disruption to essential community services and massive layoffs… the sector is projected to lose $15.6 billion in revenue and about 194,000 employees.” (Read full report here). Major events and fundraisers have either been cancelled or postponed. It may feel like a defeat but does it really have to be? For many non-profit organizations such as food banks, health care and other agencies that help cushion the effect of job loss, there is a growing need for more funds during this crisis. There is legitimate concern for non-profit organizations that are not exactly in the frontline but serve a purpose and still need to operate as an essential service in our communities. There is no need to stop your fundraising efforts.